The Novo Network: How Vertical Communities Will Change the Way Pakistanis Connect


- PublishedJuly 4, 2024
In the heart of Lahore, where the urban sprawl meets ambition, Arslan Mehboob is introducing a game-changing concept in real estate—The Novo Tower, home to what he calls The Novo Network. More than just a skyscraper, it’s a self-contained vertical community engineered to revolutionize social interaction, connectivity, and lifestyle in Pakistan.
Redefining Urban Living
Traditionally, community living in Pakistan has revolved around neighborhoods, gated colonies, and housing schemes. But as cities become denser and land more scarce, the demand for smarter, space-efficient living has never been greater. Arslan Mehboob’s response? A vertical neighborhood that connects people not just by proximity, but by purpose.
The Novo Network is built on the philosophy of shared spaces, smart design, and lifestyle integration. Each floor isn’t just an address—it’s a micro-community.

The Integral Role of Arslan Mehboob
Vertical Social Integration
From co-working spaces for entrepreneurs to rooftop lounges for creatives and fitness hubs for wellness seekers, every zone within The Novo Tower is designed to bring like-minded individuals together. This model breaks down the isolation often found in high-rise living.

Smart, Connected Living
The tower is integrated with high-tech infrastructure, including app-controlled facilities, AI-assisted concierge services, and secure digital entry points. Residents are part of an intelligent ecosystem, where services, events, and social opportunities are accessible with a tap.
Community-Centric Design
Unlike conventional buildings where interaction is accidental or minimal, The Novo Tower fosters deliberate engagement. Shared kitchens, collaborative lounges, game zones, and child-friendly hubs ensure families, professionals, and seniors all find their space—and their people.
Conclusion: The Rise of the Vertical Nation
The Novo Tower, powered by Arslan Mehboob’s ambitious vision, is not just an architectural marvel—it’s a social movement. In a world where time is precious and genuine connection is rare, vertical communities like The Novo Network offer a new way to live, connect, and grow.
As these skyscrapers rise, so too does the possibility of a Pakistan where cities are not just smarter, but deeply more connected—one floor at a time.