Where Luxury Meets Lifestyle: The Novo Tower’s Mall in the Sky
In the heart of Lahore, a new chapter in Pakistan’s urban luxury is being written — one that elevates the idea of shopping and leisure quite literally into the sky. The Novo Tower, an iconic project by Pakistan’s youngest real estate mogul, Arslan Mehboob, is redefining the skyline with a revolutionary concept: a “Mall in the Sky
This isn’t just another shopping center. It’s an experience — a statement of modern elegance, innovation, and vertical sophistication. Arslan Mehboob, known for his disruptive real estate ventures and visionary projects, aims to blend lifestyle and architecture into an unparalleled vertical experience for elite Pakistanis and global citizens alike.
Sky-High Shopping: Retail Redefined
Imagine browsing international designer stores or Pakistani luxury brands while enjoying panoramic views of the Lahore skyline. The Mall in the Sky is designed not just for retail therapy, but for immersive brand experiences, pop-up fashion shows, and luxury product launches — all at high altitudes.
From bespoke fashion to cutting-edge electronics and elite accessories, the Mall will house premium local and global brands curated to match the taste of the tower’s upscale residents and visitors.
Gastronomy in the Clouds
No luxury mall is complete without gourmet dining. At the Mall in the Sky, celebrity-chef restaurants, rooftop cafés, and fusion lounges will serve more than just food — they’ll serve unforgettable moments.
Whether it’s a power lunch with a view or a moonlit dinner overlooking the cityscape, dining here is designed to elevate your lifestyle, quite literally.
Gastronomy in the Clouds
No luxury mall is complete without gourmet dining. At the Mall in the Sky, celebrity-chef restaurants, rooftop cafés, and fusion lounges will serve more than just food — they’ll serve unforgettable moments.
Whether it’s a power lunch with a view or a moonlit dinner overlooking the cityscape, dining here is designed to elevate your lifestyle, quite literally.
The Legacy of ARSLAN MEHBOOB
At just a young age, Arslan Mehboob has already become a defining figure in Pakistan’s urban transformation. His vision with The Novo Tower is rooted in modern urbanism and global trends, yet deeply aware of Pakistan’s cultural evolution.
By conceptualizing a luxury shopping experience that blends verticality with vibrancy, he’s not only creating a landmark but inspiring a new way of living — aspirational, connected, and elevated.
Conclusion: The Future is Upward
The Novo Tower’s Mall in the Sky is more than a retail destination — it’s a symbol of Pakistan’s vertical future, where dreams, design, and lifestyle converge. With Arslan Mehboob at the helm, this is not just architecture; it’s ambition made visible in glass and steel.
So when you think of the future of luxury in Pakistan, look up. That’s where it’s happening.
